2020 was one of Florida’s hottest years in the last 126 years. Consistent temperatures above 90 °F provoked extreme natural disasters, putting the lives of millions of people at risk and causing the extinction of iconic species.
IDEA
created sculptures of iconic Florida symbols that melted with the extreme
heat, revealing the consequences of climate change. Built using a combination of art and science, the sculptures only melted at consistent temperatures above 90 °F over 2 weeks.
WITH
virtually
0
MEDIA
BUDGET
+0
MILLION
EARNED MEDIA
IMPRESSIONS
+0%
ENGAGEMENT
RATE
Over an Avg.
Engagement Rate of 3%
+0
MILLION
READERS AND VIEWERS
+0%
COUNTRIES
COVERED WORLDWIDE
RESULTS
Melting Florida raised awareness among Floridians, generated conversation, and also received media attention, not only locally but around the world, exceeding our expectations.
